Influence the Influencers
Reach the People Who Impact Your Sales & Get Results
Drug Store News Group Reaches the MOST Influencers in Retail Pharmacy
Drug Store News
Drug Store News Pharmacy Practice
Pharmacy Tech News
Retail Clinician
The Retail Pharmacy Market
Chain pharmacy is rapidly changing the scope of how healthcare is delivered. Chains are providing value through patient care by playing a more active role in disease management and acting as a wellness consultant for patients. Drug chains have refocused on becoming valued healthcare providers as witnessed with the CVS/Caremark merger, Walgreens foray into specialty pharmacy and the rapid expansion of in-store retail health clinics at nearly every chain drug retailer.
3.4 billion scripts filled annually
$102.8 billion in chain drug Rx sales – projected to $120 billion by 2010
64 million households now filling scripts
Over 1,200 scripts per chain store per week – projected to 2,000/week in next 5 years
Role of the Influencers
87% of consumers consider pharmacists "most trusted" information source
60% of consumers ask pharmacists' advice on new scripts
Chain pharmacists recommend substitutions in 1 out of 4 scripts
Patients accept substitution 65% of time
Pharmacists make an average 25 OTC recommendations daily - more than 1 billion per year
81% of counseled patients buy the product recommended by the pharmacist
87% of Pharmacy Techs speak with one or more patients/customers daily about OTC medications
55% of Pharmacy Techs are making one or more OTC recommendations every day
Nurse practitioners at Retail Clinics are writing scripts for 60% of visits and recommend OTCs for 40% of patients
Retail Clinician
Reaches 100% of NPs at retail clinics across the U.S. with needed information on patient interactions and in-store clinic operations
In-store health clinics are already serving thousands of patients at major retail chains across the country and are poised to continue their exponential growth for the next several years. These clinics provide differentiation for chains as a community healthcare resource and provide a new revenue stream adding $50k in incremental profit per store annually. The clinics also develop a more activist role for pharmacists by extending clinical care services.
Retail Clinician is the ONLY professional publication for Nurse Practitioners and Physician Assistants who practice within the retail health clinic environment. The publication focuses on patient interaction, education and operating in the in-store health clinic environment.
3,000-3,500 clinics in operation by end of 2007
Average 25-30 patients per day
70% of these patients represent a new Rx customer
38% buy an OTC item
80% buy a GM item
60% of patients get a script from the retail clinician/NP
95% fill Rx in-store
40% of patients receive OTC recommendation from retail clinician/NP
Editorial Focus
Timely information to help healthcare professionals within the retail health clinic environment provide top quality healthcare. Articles are focused on patient interaction and products, providing practical solutions for disease states most applicable to the acute care environment. Each issue includes accredited CE for nurse practitioners and physician assistants.
Reach prescribing NPs at Retail Clinics Interacting with Patients Everyday!
Advertising Rates
For Advertising Rate Information please contact Wayne Bennett, Drug Store News,
Associate Publisher 212 756 5157 or
wbennett@drugstorenews.com
