NEW YORK — Retail Clinician publishes, this month, a bonus edition of its quarterly magazine with an issue focused on the self- care revolution. This Special Issue was developed with support from McNeil Consumer Healthcare, the producer of some of the most well-known and trusted OTC brands including Tylenol, Benadryl, Sudafed and Zyrtec.

In-store healthcare professionals say that they recommend an OTC to more than 58 percent of their patients, according to the third annual Retail Clinician Reader’s Survey. Furthermore, 92 percent of those surveyed say that that they want more information on self-care treatment options.

“Over-the-counter medicines play almost an equal role to prescription drugs when it comes to what’s inside the toolkit of the in-store healthcare provider, “explains Rob Eder, Retail Clinician Editor in Chief. “We are proud to present our first-ever Retail Clinician Family Health edition, a special bonus for Retail Clinician readers, with a special emphasis on helping practitioners better understand the proper role and usage of OTC medicines and where they fit in the in-store practice.”

The October Special Edition includes feature stories on:

• Self-care health management strategies

• Differences between the common cold and fall allergies

• The ABCs of Health Saving and Flexible Savings Accounts

• A how-to on minimizing the impact and costs of the cold and flu season

The support of McNeil Consumer Healthcare underscores their strong commitment to helping in-store healthcare providers provide high quality, cost-effective and convenient health care for busy individuals and families. “We are proud to support the Family Health Supplement of Retail Clinician and look forward to continuing to help practitioners educate patients,” said Edwin K. Kuffner, MD Senior director, Medical Affairs for McNeil Consumer Healthcare.

With this Special Edition of Retail Clinician, parent publication Drug Store News re-enforces its dedication to coverage of this emerging retail format and its promise to foster dialog in the industry. “Every issue of Retail Clinician and specifically this Special Family Health Edition presents an opportunity for suppliers and in-store health professionals to exchange ideas and devise strategies that will result in a quality healthcare offering for American families. We are proud of the role that we play in furthering these discussions,” said John Kenlon Group Publisher.

About Retail Clinician
Retail Clinician, launched in 2006, is the only publication that is dedicated to informing in-store healthcare providers practicing in the convenient care clinic environment and the headquarter level executives that are making strategic decisions concerning the clinics. The magazine is distributed to 9000 industry influentials including retail based nurse practitioners, clinic management and chain pharmacy decision makers.

About Drug Store News
Drug Store News has been the voice of the retail drug industry for more than seven decades. Forty thousand industry professionals read its flagship magazine for its timely coverage of industry news, merchandising trends and pharmacy developments. Its authoritative articles and studies provide extensive coverage of every major segment of chain drug retailing and combination stores, keeping it number one in readership.

For more information go to www.drugstorenews.com.